Rob Nielsen

Rob Nielsen

Tartex - Branding, Design + Marketing

"When we started to work with big fish on Tartex, the brand needed a rejuvenation to get ready for the increasing number of people interested in eating more veggies and less meat. The professional approach of big fish, starting the work by reviewing the briefing in several sessions – agency and client together – and aligning on an agreed understanding of where we want to land with the brand, was very inspiring for us and at the same time eye opening thanks to so many fruitful discussions on the brand with this fantastic agency team. The new positioning and the new brand design and brand activation led the brand to a significant growth of 67%* driven by increasing rotation and distribution. (*value growth vs previous year, MAT August 2021) "
Julia Gärtner, Senior Brand Manager

Work done at big fish

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