Not-For-Profit Creative Director/Art Director/Writer
I was born in North Queensland, Australia, I'm half Chinese, half Danish, I live in London, I have an Italian wife and a daughter named India.
I’ve had a very long, happy, and interesting career, but have reached a stage in my life where I have other interests and things that I want to do… however, I’d still like to contribute to people, my community and society as a whole.
Ancient History…
After graduating with a Degree in Visual Communications from Sydney College of the Arts, I worked as a typographer at Face. The Type Workshop., in Sydney, before travelling to London where I worked for Ogilvy & Mather and J. Walter Thompson.
I returned to Sydney to work as a Graphic Designer before coming back to London and a career as an Art Director, Writer, and Creative Director.
I was the Regional Creative Director (EMEA) at Saatchi & Saatchi (London) working on the Head & Shoulders brand for Procter & Gamble.
I was also the Global Executive Creative Director at FCB (Hamburg) for Beiersdorf, including the Nivea and Nivea for Men brands. Responsible for driving, developing, and overseeing creative work across all media.
Most recently, I was Creative Director at big fish® - a brand, design + marketing consultancy, where my team and I won the consultancy's first D&AD Pencil and Platinum Pentaward.
Present Day…
I once heard that "The secret to happiness is contributing to others, without the expectation of anything in return."
This really resonated with me because…
1. I REALLY wanted to know what the “Secret to happiness” was… who doesn't?
2. It’s something that I believe to be true, but I’d never heard it articulated like that before.
I’m interested in keeping my tiny mind occupied with some thinking and problem-solving, whether that’s for people (individuals) that want advice and/or mentoring, or for organisations (charities, and other entities that are a Force for Good) that would like some creative advice, thinking, and/or work.
So if you fit into one of those very loose categories and think that I could help, give me a shout.
Skills: Ideas, Creative Direction, Art Direction, Writing for Film & TV, Radio, Graphic Design, Design Direction, Typography, and Mentoring.
Skills: Ideas, Creative Direction, Art Direction, Writing, Film, Radio, Graphic Design, Design Direction, Typography, and Mentoring.
Interests: Tennis, Snowboarding, and blowing my own trumpet.
PS: In the WORK section, you'll find some of the projects I've written, art directed, and/or creative directed in collaboration with the many talented people I've been fortunate enough to have worked with.
Awards:
D&AD: 2 Graphite Pencils, 11 Wood Pencils
Cannes Lions: 2 Silver, 1 Bronze
Creative Circle: 5 Gold, 3 Silver, 2 Bronze
Pentawards: Platinum
Eurobest: 3 Gold
Kinsale: Gold
British Television Awards: 1 Silver, 1 Bronze, 1 Diploma
Campaign Press Awards: Silver
Epica: Silver
Clio: Bronze
One Show: Merit
Campaign Media Awards: Gold
IPA Effectiveness Awards: Gold
ThinkBox – Best use of sponsorship
CIM – Best Digital Marketing Campaign
LinkedIn - https://www.linkedin.com/in/robnielsencreative/