Rob Nielsen

Rob Nielsen

Rob Nielsen

Creative Director/Art Director/Writer

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I was born in North Queensland, Australia, I live in London, I'm half Chinese, half Danish, I have an Italian wife and a daughter named India.

I've enjoyed over twenty years working at some of the world's best advertising and marketing agencies, both in the UK and abroad.

Over that time I've produced award-winning work on brands like Heinz, McDonald's, Nintendo, Gordon's Gin, Mars, and the COI and worked on projects in Singapore, Milan, Paris, Munich, Tokyo, Los Angeles, and Sydney.

I've worked with brand, design, digital, experiential and public relations companies, as well as directly with clients.

I've designed deck chairs for the Royal Parks Foundation and written & directed commercials for The Independent Newspaper, Littlewoods Pools, Norwich Union & Gumtree.

My category experience spans FMCG, financial, alcohol, telecoms, health and beauty, among others.

I've won awards at Cannes, D&AD, Creative Circle, EuroBest, Clio, One Show, British Television Awards, Pentawards, Australian Writers & Art Directors Awards, and the IPA Effectiveness Awards. I've also twice been a judge at D&AD.

I was the Regional Creative Director (EMEA) at Saatchi & Saatchi (London) working on the Head & Shoulders brand for Proctor & Gamble.

I was also the Global Executive Creative Director at FCB (Hamburg) for Beiersdorf, including the Nivea and Nivea for Men brands. Responsible for driving, developing, and overseeing creative work across all media.

Most recently I was Creative Director at big fish® - a brand, design + marketing consultancy, where I and my team won the agency's first D&AD Pencil and Platinum Pentaward.

Interests: Tennis, Snowboarding, and blowing my own trumpet.

LinkedIn -

D&AD: 2 Graphite Pencils, 11 Wood Pencils
Cannes Lions: 2 Silver, 1 Bronze
Creative Circle: 5 Gold, 3 Silver, 2 Bronze
Pentawards: Platinum
Eurobest: 3 Gold
Kinsale: Gold
British Television Awards: 1 Silver, 1 Bronze, 1 Diploma
Campaign Press Awards: Silver
Epica: Silver
Clio: Bronze
One Show: Merit
Campaign Media Awards: Gold
IPA Effectiveness Awards: Gold
ThinkBox – Best use of sponsorship
CIM – Best Digital Marketing Campaign