Creative Director/Art Director/Writer
I was born in North Queensland, Australia, I'm half Chinese, half Danish, I have an Italian wife and a daughter named India.
I've enjoyed over twenty years working at some of the world's best advertising agencies, both in the UK and abroad.
Over that time I've produced award-winning work on brands like Heinz, McDonald's, Nintendo, Gordon's Gin, Mars and the COI and worked on projects in Singapore, Milan, Paris, Munich, Tokyo, Los Angeles and Sydney.
I've worked with digital agencies, experiential agencies, public relations companies and directly with clients.
I've designed deck chairs for the Royal Parks Foundation and written & directed commercials for The Independent Newspaper, Littlewoods Pools, Norwich Union & Gumtree.
My category experience spans FMCG, financial, alcohol, telecoms, health and beauty, amongst others.
I was the Regional Creative Director (EMEA) at Saatchi & Saatchi (London) working on the Head & Shoulders brand for Proctor & Gamble.
More recently I was the Global Executive Creative Director at FCB (Hamburg) for Beiersdorf, including the Nivea and Nivea for Men brands. Responsible for driving, developing and overseeing creative work across all media.
I’m currently Creative Director at Big Fish, an award-winning brand, design + marketing consultancy - https://www.bigfish.co.uk/
Interests: Tennis, Snowboarding and blowing my own trumpet.
D&AD: 2 Silver Nominations, 10 Wood Pencils
Cannes Lions: 2 Silver, 1 Bronze
Creative Circle: 5 Gold, 3 Silver, 2 Bronze
Eurobest: 3 Gold
British Television Awards: 1 Silver, 1 Bronze, 1 Diploma
Campaign Press Awards: Silver
One Show: Merit
Campaign Media Awards: Gold
IPA Effectiveness Awards: Gold
ThinkBox – Best use of sponsorship
CIM – Best Digital Marketing Campaign