Littlewoods Pools - FA Cup Sponsorship

A very simple idea – show support for the FA Cup, by showing football fans supporting their team during televised games.

No scripts, no prompts, no instructions – just candid camera filming of genuine supporters and their genuine reactions… once we had the footage it was just an editing job to find the 5, 10 or 15 seconds of gold.

We did this campaign in 1999… about 14 years before Gogglebox… so annoying!